care services will have a significant influence on future
prepaid revenue levels. The industry expects a six percent
average increase in prepaid revenues as a result of customer
care measures. Operators originally positioned prepaid services
as low value products, to attract more customers. To maintain
revenue growth in a maturing market, they must now strive
to change this perception. New value-added services and prepaid
customer care measures will play a crucial role in increasing
revenues from prepaid customers.
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