Website Configurator

Objective: Soft Up-sell of product accessories based on consumers lifestyles
 When a consumer visits an online store their purchases are limited to the product/service is visible to them while surfing. However digital products come with variety of accessories & software, which can truly help unleash the real power of such products.This is the case with Boating products too. Hence, it a makes lot of sense to present consumers with bundles of such offerings. These bundles can be suggested along with the base product to the consumers. The site should be able to configure these bundles from the database depending on the type of product selected. The configurator would be just a soft selling strategy and consumers would never be forced at any point of time to opt for additional items displayed.

Key Features of Website Configurator:

  • The up-selling is just a soft selling technique and the consumers will never be forced to buy them along with the basic products/service offered.
  • The consumer is asked right at the beginning of selection of products whether he is interested in viewing the complete package or just the base product. All the items other than the base product shall be optional and consumer can opt for adding/deleting them from their list at any point of time.
  • The related accessories & software would be presented in a way as suggesting tips on getting maximum benefit out of the base product. Consumers can be prompted to view this section in another pop up window.
  • The Popup windows are where users shall get more information on associated accessories & software related to the selected product. They can add them to their cart if interested or simply learn more about them and close the window to return to their main products screen.

The complete application shall be offered as an independent package, which can be integrated with the existing site seamlessly.